Some people see things others don’t. Tiny imperfections, normal objects with irregular potential, even a license plate. Our clients were those people. So we turned their nameless, stickable license plate into Piato, a brand that hunts for common objects and improves how they look and function through design.
By using brackets instead of the product, we helped people notice the things we do. In this case a license plate. We also used the product’s absence to make them curious to learn more.