Friction Labs

Insight

When people talk about the future, they talk about the New Normal. But there was no "New Normal" for working out because everything was still closed.

Idea

We positioned Friction Labs' new, corona-killing hand chalk, as the New Normal for gyms, group fitness, etc. We also came up with an innovative way to make commercials that take place in a gym without being able to be in a gym.

Results

We positioned Friction Labs' new, corona-killing hand chalk, as the New Normal for gyms, group fitness, etc. We also came up with an innovative way to make commercials that take place in a gym without being able to be in a gym.