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Levy Electric


Riding electric scooters in NY used to be illegal and punishable with a $300 fine. Despite that people weren't getting tickets.


We rode up to 15 police officers and did everything we could to get a ticket. We also sticker bombed the L train. We also made some ads that, well, they're kinda hard to describe.


Didn't get arrested.
4x avg. CTR, 5x increase in sales, and a 10x decrease in CPC. Also, a whole buncha PR.

Mashable, Observer, New York Business Journal, Patch, internal news.

the case for Easy Breathe