Levy Electric

Insight

Riding electric scooters in NY used to be illegal and punishable with a $300 fine. Despite that people weren't getting tickets.

Idea

We rode up to 15 police officers and did everything we could to get a ticket. We also sticker bombed the L train. We also made some ads that, well, they're kinda hard to describe.

Results

Didn't get arrested.
4x avg. CTR, 5x increase in sales, and a 10x decrease in CPC. Also, a whole buncha PR.

Mashable, Observer, New York Business Journal, Patch, internal news.