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Say it Now

Insight

Why do we wait until the end, to celebrate someone who's been there since the beginning?

Idea

Create a movement encouraging people to Say it Now as a group on someone, to someone they care about deeply.

Results

Here's the nerdy data:

  • CPC – $0.22
  • Percent of people that watched 100% of videos – over 7%
the case for Friction Labs