Wagmo

Insight

Wagmo pet healthcare plans are better than human healthcare, in every way – no such thing as out of network, 24-hour reimbursements, etc.

Idea

Wagmo has pet plans so good, you'll wish you were a dog. So naturally, some dude dressed up like a dog and talked about how awesome it is to be a pet and have Wagmo.

Results

Almost got arrested.
Doubled conversions in one month.