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Whisper Bidets

Insight

At the start of quarantine, people were flipping out about the toilet paper shortage. Their butts were going unwiped.

Idea

No Paper No Problem was our solution to their problems – a campaign to get folks to use bidets instead.

Results

Bad. The ad was rejected by Google and Facebook so we weren't able to run paid media. Also, some of our parents were really disappointed in us.

the case for Easy Breathe